SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a modern SEO is a tendency to try to not using automatic SEO tools. It is even said that using automated software can harm your SERPs. On the other hand, search engine optimization is a field where the volume of tedious routine job is really large. Performing all of it manually is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to find which tasks can be performed manually indeed, and which ones are better to perform automatically.
1) Content creation. There are a number of applications that supply automatic synonymizing of any given content. There are ones that even claim to create human-readable texts generated absolutely automatically. However, until machines will start to comprehend the sense of a text, they won’t be able to provide a more or less readable automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than throwing those money into some “advanced” utility that does this automatically.
2) achieving backlinks. This is the second important SEO action, though somebody could name it the first. A quality link building requires you to consider many of possible linking partners and filtering only those sites that are highly related to your one, with a quality content and a trust rank at the same time. This task can be made automatic for a small percent, since you don’t have to locate appropriate linking sites by hand. Though, the final judgement still is upon you. It is you who should consider the quality of websites and measure their relevance to your niche. Finding link partners is merely 10% of a job. The rest is done manually.
3) Monitoring search engine positions. In short, you need this to monitor your efforts – whether you’re doing ok, or your activity doesn’t hit the target. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t listed within the first 20-30 positions – nobody sees it anyway. So in a SEO practice it is better to restrict search engine position checks with first 40-50 results. However, if there is a significant amount of keywords to monitor, the process may still require a large amount of time. And here is where the automation is really irreplacible! With an automated SERP monitor you can save a lot of of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly tools, to exclude potential issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your sphere is another job that is easy to automate. And you are really cheating yourself thinking that you don’t need any of the automated tools over there. You can save hours of time and lose virtually nothing. There are hundreds of approaches to finding quality keywords and many of them can be dug through automatically.
So, every SEO work needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking